Where FaithMeets Freedom.
Gear for Muslims who are unapologetically American and unapologetically Muslim.
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Mashallah, great taste.
Wear your identity. Both of them. All of them.
The Glossary
Words Your Neighbors Should Know
A brief, essential guide to the words that hold a whole culture.
God willing. Also: we'll see. Also: absolutely not. Context is everything.
God has willed it. Used when something is beautiful, impressive, or when someone's baby is ugly and you need a graceful exit.
My love. Term of endearment for everyone -- your cousin, the cashier, a stranger who held the door.
Praise be to God. The universal Muslim response to How are you? Used for good news, bad news, and everything in between.
May God bless you. What Muslim grandmothers say 47 times per visit.
Friday prayer. The weekly gathering. Also the reason Muslim office workers block their calendars at noon on Fridays.
The holiday. There are two. They involve prayer, food, new clothes, and more food. Non-Muslims are always invited. Bring an appetite.
The holy month of fasting from dawn to sunset. The most communal, spiritual, sleepless, and delicious month of the Muslim year.
Mark Your Calendar
Islamic Holidays
The Islamic calendar is lunar. Dates shift each year. The community does not.
Ramadan
The holy month of fasting. The whole community comes alive at iftar. Every night feels like a reunion.
Eid al-Fitr
The feast after Ramadan. New clothes, prayer, family, food. Infinite food. You earned every bite.
Eid al-Adha
The feast of sacrifice, honoring Ibrahim's devotion. Marks the end of Hajj. Second biggest Eid of the year.
Islamic New Year
The start of the Hijri calendar. Quiet, reflective. The Muslim New Year has a different energy than Times Square.
Ashura
A day of fasting and reflection. Observed differently by Sunni and Shia Muslims, but honored across the board.
Mawlid al-Nabi
The birthday of the Prophet Muhammad (peace be upon him). Celebrated with gatherings, nasheed, and gratitude.
Laylat al-Qadr
The Night of Power. Better than a thousand months. The night the Quran was first revealed. You want to be awake for this one.
Hajj Season
The pilgrimage to Mecca. One of the five pillars of Islam. Two million people. One direction. Unforgettable.
By the Numbers
Muslim Americans, in Context
The estimated Muslim-American population -- a community that has been part of this country since the earliest days of its founding.
Muslim explorers and enslaved West Africans (many of whom were Muslim) arrived in the Americas centuries before the United States existed.
The first mosque built specifically as a mosque in the United States was constructed in Ross, North Dakota. Yes, North Dakota. Allahu akbar.
Every Occasion
There Is Always a Reason
Shop by occasion. Gift with intention. Barakallah.
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The Culture
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From the history of Muslims in America to what Ramadan actually feels like, our culture blog is for everyone.
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